Let's Talk About What Asana Does Well
Asana has been around for over 15 years. It was built by a Facebook co-founder who wanted to fix how teams coordinate work, and in many ways, it succeeded. Over 150,000 organizations use it. That kind of adoption does not happen by accident.
Here is what Asana genuinely excels at:
- Multiple project views. List, board, timeline (Gantt), and calendar views for every project. You pick whatever visualization fits your workflow.
- Workflow automations. Custom rules that trigger actions automatically. Move a task to "Done" and it auto-assigns the next step to someone else. This saves real time on repetitive processes.
- Portfolios and goals. Track multiple projects from a single dashboard. Connect individual tasks to company-level objectives. Useful for managers who need the 30,000-foot view.
- 200+ integrations. Slack, Google Workspace, Microsoft Teams, Salesforce, Jira, GitHub, Figma. Whatever your team uses, Asana probably connects to it.
- Advanced reporting. Custom dashboards, workload management, and real-time charts that show project health at a glance.
If your team needs these features and uses them daily, Asana might be worth every dollar. This is not a tool that charges a premium for nothing.
Where Asana Hurts Small Teams
The problem is not the features. It is the pricing model. Asana charges per user, per month. That sounds reasonable until you do the math for a growing team.
The Real Numbers
Asana Starter (the cheapest paid plan) costs $10.99 per user per month, billed annually. Here is what that looks like as your team grows:
Count the checkmarks. Asana wins on features. That is not surprising for a tool that has had 15+ years of development and hundreds of millions in funding. The question is whether your team actually uses timeline views, workflow automations, and portfolio dashboards every day.
Most small teams we talk to use about 20% of Asana's features. They create tasks, assign them, leave comments, and track due dates. They are paying enterprise prices for a workflow that any solid project management tool handles.
When Asana Is the Right Choice
We are not going to pretend Asana is bad. It is not. Here is when you should stick with it:
- You rely on automations. If your team has built workflows with custom rules, triggers, and automated task routing, switching to a tool without automations means doing that work manually. That costs more than the subscription difference.
- You need advanced reporting. If your managers or clients require custom dashboards, workload charts, and portfolio-level views, Asana delivers. Simpler tools do not.
- You depend on specific integrations. If Asana connects to your CRM, your dev tools, and your time tracker, and those integrations save your team hours each week, the per-user cost might be justified.
- You have a large, complex organization. Teams over 50 people with cross-functional projects, multiple departments, and governance needs will outgrow simpler tools. Asana was built for this scale.
When to Look for an Alternative
Here is where the calculus flips:
- Your team is under 25 people and you are using Asana primarily for task tracking and basic collaboration. You are paying for features you do not touch.
- Your bill keeps growing every time you hire someone or bring on a contractor. The per-user model means your project management cost scales linearly with headcount.
- You are on the free plan hitting limits. Asana's free tier caps at 10 users with limited features. The jump to Starter is not just a price increase, it is a per-user commitment.
- You want built-in communication. Asana treats messaging as secondary. Comments on tasks, yes. But dedicated team discussions, message boards, and project-level chat? Not its strength.
Why Thicket Works for Teams Leaving Asana
We built Thicket for teams that want project management without the per-user tax. Here is the pitch, stripped of marketing language:
- $49/month, flat. Your whole team. No per-user fees. The price does not change whether you have 5 people or 50.
- Tasks, messaging, documents, files. The core features that small teams actually use, built into every project.
- Client/guest access included. Bring clients into projects without paying for extra seats.
- Free plan available. 3 projects, 5 members, 500MB storage. No credit card. Try it before committing.
What we do not have: automations, Gantt charts, portfolios, advanced reporting, or 200 integrations. If those are must-haves, we are not the right fit yet. We are honest about that.
Migration Considerations
Switching project management tools is not something you do on a whim. Here is what to think about before making the move:
Data Export
Asana lets you export projects as CSV files. This gives you task names, descriptions, assignees, due dates, and status. You will lose task comments, attachments, and automation history. Download important attachments separately before canceling your account.
Team Transition
The biggest risk in switching tools is not data loss. It is adoption. Your team has muscle memory for Asana. They know where things are, how to create tasks, where to check notifications. Any new tool has a learning curve, even a simple one.
Our suggestion: run both tools in parallel for two weeks. Move one active project to the new tool and leave everything else in Asana. If the team adapts, migrate the rest. If they do not, you have not lost anything.
What You Will Miss
Be realistic about what you are giving up. If anyone on your team regularly uses Asana's timeline view to manage dependencies, or relies on custom automations to route tasks, they will feel the loss. Talk to your team before deciding, not after.
What You Will Gain
A predictable bill that does not grow with your team. The freedom to add anyone, clients, contractors, interns, without a budget conversation. And for most small teams, a simpler interface that does not overwhelm new members with features they will never use.
Frequently Asked Questions
Is Thicket really unlimited users for $49/month?
Yes. Thicket Pro costs $49/month flat regardless of how many people are on your team. Five people, fifty people, same price. No per-user fees, no seat licenses, no surprise charges when someone new joins.
Can I import my projects from Asana to Thicket?
You can export your Asana projects as CSV files and use those to rebuild your project structure in Thicket. We do not have a direct one-click Asana import yet, but most small teams find they can set up their workspace in under an hour since they typically only have a handful of active projects.
Does Thicket have automations like Asana?
Not yet. Asana has years of investment in workflow automations, custom rules, and triggers. Thicket focuses on core project management: tasks, messaging, documents, and file sharing. If automations are critical to your workflow, Asana is the better choice right now.
What does Asana offer that Thicket does not?
Asana has more advanced features including timeline/Gantt views, workflow automations, portfolios, goals tracking, workload management, 200+ integrations, and advanced reporting. These features are valuable for larger teams with complex project needs.
Is there a free plan?
Yes. Thicket offers a free plan with 3 projects, 5 team members, and 500MB of storage. No credit card required. The Pro plan at $49/month unlocks unlimited everything with a 14-day free trial.
How does Asana pricing scale compared to Thicket?
Asana Starter costs $10.99 per user per month. At 5 users that is $55/mo, at 10 users $110/mo, at 20 users $220/mo, and at 50 users $550/mo. Thicket stays at $49/mo regardless of team size. The gap grows with every person you add.
The Bottom Line
Asana is a great tool. It is feature-rich, well-designed, and trusted by thousands of organizations. If you need what it offers, the per-user pricing is the cost of doing business.
But if you are a small team paying $110+ per month for a tool you use at 20% capacity, that money could go somewhere else. $732 a year adds up. Over three years, a 10-person team saves over $2,000 by switching to flat-rate pricing.
Try both. Asana has a free tier. Thicket has a free plan. Spend a week with each using a real project. The tool your team actually enjoys using is the one that will stick.