Marketing and creative work
Updating a brand's lettering, colors and signs
A brand refresh puts one new design on a sign, bags, shelf tags and a website, each with its own maker's proofs. Here the refresh is one project: artwork moving through review on a board, sample photos, suppliers' news, and to-do lists for each piece.
Pappas Hardware, a family hardware store, records each decision on one and keeps its suppliers' news on a second. Every sign and printed piece moves from sketches to done on Boards, To-dos track the storefront, the bags, the website and the lettering on the progress chart, and Docs & Files holds the samples, photographs of the old store and the final files. Quick questions go in Chat.
In this project
The tools on the project's page, in the order shown above, and what each one holds.
BoardsSigns and print
16 cards in Triage, Sketches, Family review, Revisions, At the printer and Done
To-dos
4 lists, 10 of 23 to-dos done: Storefront, Bags and print, Website and 1 more
Docs & FilesSamples
9 pictures
Decisions
5 posts, the newest “New sign day”
Docs & FilesThe old store
9 pictures
Docs & FilesFinal files
Wordmark (4 items), Color guide, Sign patterns (4 items), Shelf tag product list, Bag artwork (3 items) and How we write signs and tags
Chat
5 lines from 5 people
Suppliers
4 posts, the newest “Main Line Embroidery: apron quote”
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