Marketing and creative work

Running a marketing campaign

A campaign needs its photos, its store displays, its printed pieces and the product itself ready on the same day. Here the campaign is one project: the shoot photos, the display artwork on a board, to-do lists for bottling and launch week, and the print files.

The Smoked Pineapple Launch project in Thicket over a photograph of a hot pepper field at golden hour: the health flag reading At risk, the project dates and seven people, then six cards: the Message Board with the late bottles on top, Shoot selects as nine photographs of the sauce at a night market taco stall, To-dos with four lists on the progress chart, the Creative board with cards in Writing, Design and Approval, Batch day as nine photographs of the sauce being made and bottled, and Campaign docs with the plan for stores if the bottles slip, the tasting table guide and the press samples, then External links to the shoot's raw files, the end-cap design and the store tracker.

Benítez Pepper Co. posts the campaign plan and a late bottle delivery on the Message Board and tracks bottling, the grocery displays, launch week and the shoot as four lists in To-dos, each a dot on the progress chart. Shoot selects and batch-day photos fill two Docs & Files grids beside a third for the brief and print files, and every display, label and recipe card moves across Boards.

In this project

The tools on the project's page, in the order shown above, and what each one holds.

  • Message Board

    5 posts, the newest “The bottles are 11 days late”

  • Docs & FilesShoot selects

    9 pictures

  • To-dos

    4 lists, 10 of 23 to-dos done: Bottling, Grocery displays, Launch week and 1 more

  • BoardsCreative

    17 cards in Triage, Writing, Design, Approval, At the printer and Done

  • Docs & FilesBatch day

    9 pictures

  • Docs & FilesCampaign docs

    Campaign brief, smoked-pineapple-nutrition-panel.pdf, tollivers-endcap-planogram.pdf, Label and display artwork (4 items), Press samples (2 items), Tasting table guide and 1 more

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