Marketing and creative work
Getting a seasonal campaign ready to launch
A seasonal campaign runs for a few weeks, so its photos, mailer, posts and store displays all have to be ready on its first day. This project holds the greenhouse shoot, posts and emails on a board, to-dos for the mailer and displays, and store photos.
Vandermeer Greenhouses posts the campaign plan and the late balsam delivery on the . The greenhouse shoot and the store being dressed sit in two Docs & Files grids. Launch week, the displays and the mailer are three lists in To-dos on the progress chart, each post and email moves from idea to done on Boards, and the emails from the printer and suppliers are kept in a third Docs & Files.
In this project
The tools on the project's page, in the order shown above, and what each one holds.
5 posts, the newest “Open house: tours, workshops and 200 free plants”
Docs & FilesGreenhouse shoot
9 pictures
To-dos
Launch week (2 of 8 done), Store displays (3 of 7 done) and Mailer and print (4 of 6 done)
BoardsPosts and emails
16 cards in Ideas, Writing, Design, Review, Scheduled and Done
Docs & FilesStore displays
9 pictures
Docs & FilesCampaign files
Campaign brief: Grown Here, Mailer (3 items), Photo selects, full size, mailer-proof-3-approved.pdf, Radio spot, 30 seconds and Emails from the printer and suppliers
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Design agency client work
Client work moves in rounds: the studio shows a draft, the client asks for changes, and the next round starts from what was approved. Here one client's job is one project: the client's notes, a to-do list per film, the approved cuts and photos of the sets.
Tools: Message Board, To-dos, Docs & Files, Chat
Marketing campaign
A campaign needs its photos, its store displays, its printed pieces and the product itself ready on the same day. Here the campaign is one project: the shoot photos, the display artwork on a board, to-do lists for bottling and launch week, and the print files.
Tools: Message Board, Docs & Files, To-dos, Boards
Brand identity refresh
A brand refresh puts one new design on a sign, bags, shelf tags and a website, each with its own maker's proofs. Here the refresh is one project: artwork moving through review on a board, sample photos, suppliers' news, and to-do lists for each piece.
Tools: Boards, To-dos, Docs & Files, Message Board, Chat
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