Marketing and creative work

Producing an ad campaign for a client

An ad campaign goes through rounds of client review, and each poster, print ad and radio spot has a deadline at a printer or a station. Here the campaign is one project: the shoot photos, each piece's approvals on a board, the media dates and the client's paperwork.

The Haddon Falls Pools Reopening project in Thicket over a photograph of an empty 1920s indoor pool hall: the health flag reading On track, the campaign dates and seven people, then eight cards: Shoot day as nine photographs of swimmers at the Ellery Street Baths, the Message Board with the pool inspection on top, Layouts as nine photographs of the studio's prints and poster proofs, the Approvals board with cards in In studio, With the city, Changes and Approved, To-dos with three lists on the progress chart, Paperwork with the shelter posting plan, the Somali schedule card and the radio schedule, the Calendar with the inspection, the posting days and opening day, and the Morning check-in, then External links to the layouts, the full shoot and the radio flight.

Ninebark Studio posts the campaign plan, the shoot wrap and the city's notes on the Message Board and moves every poster, print ad and radio spot through the city's approvals on Boards. Shoot photos and layouts fill two Docs & Files grids beside a third for the paperwork, To-dos split the work into bus shelters, print and radio, and the Calendar holds the inspection, the posting days and opening day. Each morning the team answers one question in Check-ins.

In this project

The tools on the project's page, in the order shown above, and what each one holds.

  • Docs & FilesShoot day

    9 pictures

  • Message Board

    5 posts, the newest “Opening day depends on one more inspection”

  • Docs & FilesLayouts

    9 pictures

  • BoardsApprovals

    14 cards in Triage, In studio, With the city, Changes, Approved and Done

  • To-dos

    Bus shelters (2 of 7 done), Print (2 of 8 done) and Radio (4 of 7 done)

  • Docs & FilesPaperwork

    parks-brand-guide.pdf, Pool facts for the copy, Photo releases (2 items), schedule-card-spanish.docx, radio-schedule-whfp-mix104.xlsx, schedule-card-somali.docx and 1 more

  • Calendar

    8 events, the next “Round 3 review with Hodan”

  • Check-insMorning check-in

    Asks “What's on your desk today?”

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